Privacy statement


This is a Government of Singapore website. When you use this website, the Ministry of Energy, Trade and Industry (METI) and Enterprise Singapore may collect, use, and share personal data about you ("Personal Data"). This includes both information that identifies you directly and non-personal information provided during your use of the website.


By continuing to use this website, you agree and consent to the Ministry of Energy, Trade and Industry (METI) and Enterprise Singapore's collection, use, and disclosure of your Personal Data in accordance with this Privacy Statement.


Personal Data may include information such as your IP address, full name, email address, postal address, and location data. All data is stored and transmitted using secure systems.


This website may contain links to external, non-Government websites. These websites have their own privacy and data protection policies, which may differ from those of the Ministry of Energy, Trade and Industry (METI) and Enterprise Singapore. We are not responsible for the content or practices of such websites, and encourage you to read their privacy statements.


1. Personal Data processed by the Ministry of Energy, Trade and Industry (METI) and Enterprise Singapore


1.1 Browsing the website

When you browse the website, your browser provides us with technical information required for the site to function properly. This may include:

  • Your public IP address

  • Date and time of access

  • Time zone offset from GMT

  • Pages visited

  • HTTP status code

  • Volume of data transferred

  • Referrer URL

  • Browser type, version, and language

  • Operating system and interface

  • Screen resolution and language settings


This information is used to ensure that the website remains stable, secure, and functional. We may also use cookies to improve your user experience. You can manage your cookie preferences through your browser settings.


1.2 AI data and privacy

When you use AI-powered features on this website, we may collect and process the following:

  • Your queries, inputs, and interactions with AI features, including any Personal Data contained within them

  • Conversation history and session data, maintained to provide context during your session and for auditing and service analytics purposes

  • Interaction data used to evaluate and improve AI feature performance


The following data protection principles apply:


Purpose limitation — AI interaction data will only be used for service provision, quality assurance, analytics, and improvement of AI features. It will not be used for any other purpose without your consent.


Data minimisation — We collect only the data necessary to deliver and improve AI-powered features. You should avoid including Personal Data in your queries unless it is necessary for the assistance you are seeking.


Retention — AI interaction data will be retained for the minimum period necessary, after which it will be securely deleted or anonymised in accordance with Government policies.


Third-party processing — AI interaction data is processed within Government-managed cloud infrastructure. Model providers are bound by legally binding commitments not to log, store, or retain input and output data beyond the period necessary for processing. For further details on data recipients, see Section 2.


Access and correction — You may request access to or correction of your AI interaction data in accordance with Section 4 of this Privacy Statement.


1.3 Whistle-blowing

If you report misconduct under our Whistle-Blowing Framework, we may process your Personal Data in order to investigate concerns. This may include reports of fraud, corruption, improper behaviour, or questionable practices involving the Ministry of Energy, Trade and Industry (METI) and Enterprise Singapore employees or business partners.


1.4 Contacting us and providing feedback

If you contact the Ministry of Energy, Trade and Industry (METI) and Enterprise Singapore or submit feedback via this website, we may collect your name, email address, and any other Personal Data you provide. This allows us to respond effectively to your query or feedback.


Where necessary and allowed by law, we may share your Personal Data with other Government agencies to serve you more efficiently. We do not sell, rent, or otherwise disclose your Personal Data to third-party non-Government entities, unless such entities are authorised to provide Government services.


In some cases, previously submitted data may be auto-filled to save you time. Please review and update any outdated information. Your data will be kept only for as long as needed to provide services effectively.


2. Recipients of your data


Personal Data may be shared with other Government agencies as described in Sections 1.3 and 1.4, provided such sharing is not prohibited by law.


3. Data retention


We will keep your Personal Data only for as long as it is necessary to fulfil the purposes outlined in Section 1. Once the data is no longer needed, it will be securely deleted or anonymised in accordance with Government policies.


4. Your rights


You have the right to request access to the Personal Data you have provided, unless restricted by law. You may also:

  • Request corrections to errors or omissions in your Personal Data

  • Ask for your Personal Data to be removed or its processing restricted, where appropriate

  • Withdraw your consent to the use of your Personal Data at any time


Withdrawing consent will not affect any previous processing activities or any legal basis that already exists for us to process your data.


To exercise your rights or submit a request, please contact us at https://www.enterprisesg.gov.sg/about-us/contact-us.


5. Use of cookies


This website uses cookies and Adobe Analytics to understand how visitors interact with the site and to improve the user experience. These tools help us analyse behaviour patterns, such as which pages are viewed, how visitors arrived at the site, and how long they stay.


Your browser may automatically send certain information to Adobe Analytics. Cookies collect usage data, often anonymously, and help generate reports such as:

  • Number of website visitors

  • Referring websites

  • Pages visited and time spent on each


Cookies may remain valid for up to 2 years unless cleared by you. You can manage or disable cookies through your browser settings.


6. Chat logs


This website logs your AI chat interactions, including queries and responses, to provide and improve our AI features. These logs help us to track system quality and analyse usage patterns for improvement.


Your interaction data helps us:

  • Improve the accuracy of AI responses

  • Identify common user needs and technical issues

  • Analyse service performance and analytics


Chat logs are retained only for as long as necessary and are protected in accordance with the safeguards in Section 1.2.


7. Updates to the Privacy statement


This Privacy Statement may be updated from time to time at the sole discretion of the Ministry of Energy, Trade and Industry (METI) and Enterprise Singapore. All updates will be published on this page. While we will try to notify users of significant changes, we are not obliged to do so.


You are encouraged to check this page regularly. If you continue to use the website after any updates are made, this will be taken as your acceptance of the updated terms. If you do not agree with the changes, please stop using the website.


8. Contact us


If you have questions or feedback about this Privacy statement, or if you wish to access or update the data you have previously provided, please contact us at https://www.enterprisesg.gov.sg/about-us/contact-us.